October 29, 2025
Welcome Back,
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Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately
— Ryan Rincon, Founder at The Wealth Wagon Inc.
Today’s Post
Customer Journey Mapping: Your Roadmap for Better Marketing 🧭
If you’re looking to connect more with your audience and deliver experiences they actually remember, mastering customer journey mapping might be your next big move. But what is it? Why does it matter? And how can you start doing it this week? Let’s dive in—easy to read, fun to follow, and built to help you take action.
What Is Customer Journey Mapping?
In short: it’s a visual map of all the steps people take when interacting with your brand—from the first “I heard about you” moment to “I bought from you” and beyond.
According to Salesforce it’s “a visual representation of every interaction a customer has with a brand along their customer journey.”
Here are the key bits it covers:
Touchpoints: All the places where the customer meets your brand (social, website, store, email).
Stages: Awareness → Consideration → Decision → Post-purchase (these names may vary).
Emotions & actions: How they feel, what they do, what blocks them from moving to the next step.
Why This Matters More Than Ever
You might ask: “Why spend time mapping journeys when I could just run ads and hope for results?” Good question. Here’s why journey mapping beats guess-work:
It helps you understand the full experience, not just one ad or one channel. For example: a person might see you on Instagram, Google you later, and buy in the app—if these are disjointed, you lose value.
You can spot pain points—places where the customer drops off. Once you know those, you can fix them.
It aligns your whole team. Marketing, sales, support—all win when they see the same map and know how the customer moves.
How to Create a Simple Customer Journey Map
You don’t need fancy tools to get started. Here’s a 5-step plan:
Define your objective
Ask: What are you mapping and why? Example: “Map the journey of someone who signs up for our free trial and becomes a paid customer.”Choose a persona
Pick a typical customer (age, job, goals, pain-points). Mapping each persona helps you tailor messages.List the stages & touchpoints
For each stage (Awareness, Consideration, Decision, Loyalty) write: where does the customer interact? What are they doing? What are they thinking/feeling? Example:Awareness: saw your TikTok ad → curious
Consideration: visited website, read reviews
Decision: filled trial form → chat with support
Loyalty: got value, shares with friends
Identify pain-points and opportunities
Where do they get stuck? Example: trial users drop off at “setup screen didn’t load” or “support didn’t reply quickly”. These are places to improve.Sketch the map & circulate it
Use a simple diagram or table. Make sure your team sees it. Print it, share it, reference it when making decisions.
Tips to Make Your Map More Actionable
Keep it focused: Don’t try to map every tiny path at once. Start with one key journey and one persona.
Use real data: Ask your customers, look at analytics, review support logs—don’t just guess.
Include emotions: How does the customer feel at each stage? Happy? Confused? Frustrated? Emotions drive behavior.
Iterate: The map isn’t done and dusted—review it regularly. As channels or behavior change, your map should evolve.
Link your map to metrics: Once you know where people drop off, pick a metric to improve (e.g., “reduce drop-off from consideration to decision by 20 %”).
Mistakes to Avoid
Mapping everything at once—this can overwhelm and delay you.
Using vague personas like “anyone” instead of specific profiles.
Ignoring post-purchase stage: the journey doesn’t end at sale.
Keeping the map hidden in one team—share it across marketing, product, support.
Final Thought
Think of your customer journey map like a GPS for your brand. Without it, you’re driving blind. With it, you can see where you’re going, where you might get stuck, and where you can take a better route. Start simple, use real data, tag those pain points—and you’ll start improving experiences and results.
So here’s your next move: Pick one customer persona, map their key touchpoints this week, identify one pain point to fix—and act on it. Your brand, your team, and your customers will thank you.
That’s All For Today
I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙
— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.
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