October 28, 2025
Welcome Back,
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Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately
— Ryan Rincon, Founder at The Wealth Wagon Inc.
Today’s Post
Email Marketing Done Right in 2025
If you’ve ever wondered why your emails don’t get opened, clicked or convert like you hoped—this one’s for you. Email marketing is still super powerful in 2025, but the game has changed. Let’s walk through how to make your email campaigns work great—not just “okay”.
Why Email Marketing Still Rocks
Even with social media, ads and every new channel, email remains a top way to reach your audience directly. According to recent data, “Email remains one of the most reliable and results-driven communication channels for businesses to connect with their audiences.”
Here’s what makes it valuable:
You own the list — you’re not at the mercy of an algorithm.
You can talk one-to-one: subject line, copy, timing — all work together.
It can build relationships, not just push sales.
With smart strategy, the ROI (return on investment) can be big.
Key Best Practices for 2025
Here are the most important things to focus on—things that marketers say matter this year.
1. Know your audience inside and out.
Ask: Who exactly are we emailing? What do they care about, when do they open email, what devices do they use?
Use data: past behavior, engagement, purchase history.
The more you tailor your email to them, the better.
2. Segment your list and personalize your content.
Don’t send one message to everyone. Divide your list into groups (segments) by interest, activity, demographics.
For example: “Users who bought in last 30 days” vs “Users who haven’t opened in 6 months”.
Use personalization: name, past purchases, special offers relevant to them.
3. Clean your list and respect the inbox.
Remove inactive subscribers. Their engagement may be hurting your deliverability (“are your emails landing in spam?”).
Use double opt-in (subscriber confirms their email) to ensure quality.
Make unsubscribe easy—users will respect a brand more that gives choice.
4. Optimize design and layout for every device.
Emails are opened on phones, tablets, desktops. The design must respond.
Use fonts and colors that are readable. Avoid huge image-only emails (they might not load or might get blocked).
Use accessible design: good contrast, alt text for images, ensure email can be read by all. (Especially now)
5. Test, measure, and iterate.
Run A/B tests: subject lines, send times, layout, colors. Take one variable at a time.
Pick the right metrics: open rate, click-through rate (CTR), conversion rate. But also engagement (did they open multiple emails, did they buy later?).
Look at long-term: customer lifetime value, retention, not just “one email sells once”.
Quick Checklist Before You Hit “Send”
✅ Subject line clear and compelling
✅ Preheader lines filled in (what shows in inbox list)
✅ Segmentation applied (right people, right message)
✅ Mobile-friendly design
✅ Alt text for images, good contrast, readable fonts
✅ Testing done (view on different devices)
✅ Unsubscribe link visible
✅ Data used (personalization, past behavior)
✅ Tracking set up (what do you want people to do: open → click → convert)
Common Mistakes to Avoid
Sending too many emails: This can annoy people and increase unsubscribes.
Using “batch and blast” (one message to everyone) when they need relevance.
Ignoring mobile: design looks great on desktop but breaks on phone.
Skipping list cleaning: inactive contacts drag down your results.
Not measuring or failing to change after seeing results: Strategy must adapt.
Final Thought
Email marketing in 2025 is anything but boring. With the right mix of personalization, data, design, relevant content and smart timing, your emails can be a major driver of growth. The trick isn’t just sending more—it’s sending better. More relevant. More human. More tuned to what your subscriber wants, when they want it.
Takeaway:
Start today by picking one thing from this list (e.g., segmenting your list or cleaning your data). Then send your next email with that one improvement. Track the change. Then pick the next improvement and repeat. Step by step you’ll build a really strong email program.
That’s All For Today
I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙
— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.
Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.