November 4, 2025

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Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately

— Ryan Rincon, Founder at The Wealth Wagon Inc.

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It’s not an update. It’s a new era for creators.

On November 13, beehiiv is pulling back the curtain on what the future of creating and publishing content online looks like. From creators to publishers to entire media brands, this is the moment everything changes.

At our Winter Release Event, we’ll reveal our vision for building, growing, and earning all in one place, with total control over your audience and your business.

If you make things on the internet, this is the day you finally see what the future holds.

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You’ve probably heard the phrase “content is king” more times than you can count. But in 2025, that’s only half true. Because while content might still be king — strategy is the empire that keeps it alive.

Every brand, big or small, is posting online. But only a handful are doing it with intention, consistency, and measurable results. That’s where a content marketing strategy comes in. It’s not about churning out more posts — it’s about creating content that builds trust, drives engagement, and fuels long-term growth.

Here’s how to build a content strategy that stands out and stays relevant.

Before you post another blog, video, or carousel, ask yourself: Why am I creating content?

A solid strategy starts with purpose. Are you trying to:

Each goal requires a different approach. For example:

Once your “why” is clear, every piece of content has a mission — not just a message.

If you’re creating for everyone, you’re connecting with no one.

The best content marketers know their audience like a close friend. That means going beyond demographics. Ask:

Use data to dig deeper.

Create 2–3 audience personas that represent your ideal readers or customers. Give them names and goals — it helps your team write to someone, not just for someone.

Think of content pillars as the foundation of your brand story — the main themes you want to be known for.

Pick 3–5 key areas that align with your brand and audience needs. For example, a marketing agency might focus on:

Every post you make should tie back to one of those pillars. This ensures consistency and helps your audience instantly recognize what your brand stands for.

In 2025, you don’t need to be everywhere — just where it counts.

Different platforms serve different purposes:

Pick 2–3 channels you can commit to consistently. Then repurpose your best-performing content across them (for example, turn a blog post into a carousel or short-form video).

A content strategy without consistency is just a wish list.
Create a simple calendar that maps out:

You can use tools like Notion, Trello, or Airtable to keep it organized.

Pro tip: Batch your content. Record or write in groups to stay ahead.

The secret to lasting success? Tracking performance and adapting fast.

Forget vanity metrics like “views.” Instead, focus on:

Use Google Analytics, HubSpot, or native social dashboards to track progress. Then double down on what works — and cut what doesn’t.

The best marketers are students of their audience. Consumer behavior shifts fast — what works now might flop next quarter.

Stay curious:

A content marketing strategy isn’t about posting more — it’s about posting smarter.

The goal is simple:

When your content teaches, entertains, and connects — your brand doesn’t just show up in the feed… it sticks in people’s minds.

So start building today. Your audience — and your bottom line — will thank you.

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I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙

— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.

_^Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.